Factors Influencing Investment Decision to Invest in a Stock Market: A Survey of Individual Investors across Delhi NCR Region

Abstract

The study aims to identify factors that influence Investment decision of individuals to invest in a stock market. Three factors i.e natural events, social factors, economic environment factor are used as independent variables while investment decision in stock market taken as dependent variable . This study is fully relied on primary sources of data and a sample of 98 individual investors has been collected through convenience sampling. The structured questionnaire survey was conducted to record which factor affects most while investing in stock market. Regression and correlation analysis was used as statistical tool. The statistically significant model obtained in this study, revealed that the independent variables accounted for 35.6% of the variation in dependent variable. Out of these, Economic Environment Factors and Social Factors turned out to be a significant on depicting influence on the dependent variable considered. Further results highlighted that natural events factors is least influencing factors. the study also a suggest a future research for investment decision making and also propose many useful practical implications to the potential investor and policy maker.