Analysis of the influencing factors on the farmers’ take-up of greenhouse agricultural insurance cover: A case study

Abstract

The purpose of this study is to analyse the insurance claims and insurance intentions of the farmers who are engaged in greenhouse cultivation and to determine the influencing factors affecting the insurance process. Various methods were used in the study since results obtained from one source were deemed insufficient in explaining the insurance behaviours of farmers. These included a survey, interview, document analysis and a literature review. The survey data was analysed using basic statistics and ANOVA. Findings indicate that that the intention of the farmers to take an greenhouse agricultural insurance coverage is not influenced by factors relating to the experience of previous damages, positivity, reason, and facilitation. However, it is influenced by factors relating to the farmers’ attitude and the obstacles they face. The most prominent influential factors preventing farmers from purchasing agriculture insurance are physical problems (1) derived from insufficient resources, (2) property and deed-title issues in greenhouse areas and (3) the problems regarding damage payments. It is emphasised that insurance-related problems can be solved by a macro-scale agricultural reform and communication between the relative parties. These findings can be used as a tool in policy development by farmers, insurance institutions and related government institutions.