Visualization of the Temporal Topic Model on Higher Education Preferences with Higher Education Ranking Indicators

Abstract

Private universities have devised a strategy to counteract the ongoing competition. Private universities can use the appropriate data analysis method to make higher education management decisions. The goal of this research is to find a new approach to data analysis methods in the form of visualization using the TTM (Temporal Topic Model) method to assist private university management. These findings are the two formulas used to generate time-based visualizations and the Temporal Topic Model per month to visually change news topics related to rankings so that management can decide on marketing strategies and policies that are in relation to public opinion.