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Using the health belief model to analyze instagram posts about Zika for public health communications

Emerging Infectious Diseases
DOI: 10.3201/eid2501.180824
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Abstract

We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.

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APA

Guidry, J. P. D., Carlyle, K. E., Larose, J. G., Perrin, P., Messner, M., & Ryan, M. (2019, January 1). Using the health belief model to analyze instagram posts about Zika for public health communications. Emerging Infectious Diseases. Centers for Disease Control and Prevention (CDC). https://doi.org/10.3201/eid2501.180824

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