Export intensity and the competitive intelligence of exporting companies: Evidence from South Africa

Abstract

The present paper investigates the relationship between Competitive Intelligence (Cl) factors, characteristics, information sources, needs, requirements and the export intensity of exporting companies in South Africa. We establish whether there are significant differences between firms, grouped according to export intensity with respect to awareness, use, information sources and attitude towards Cl activities. A questionnaire was developed and sent to exporting firms, resulting in a usable sample of 309 South African respondents. These firms are grouped according to export intensity, and Cl practices between groups are compared. The results show that export intensive firms appear to be more aware and supportive of Cl activities than less export intensive firms.