STREETSCAPE AT JALAN TEMENGGUNG, KOTA BHARU, KELANTAN: EVALUATING ITS EFFECTIVENESS TOWARDS THE WALKING CULTURE

Abstract

This research concerns the visual perception of alternative approaches and methods in urban environments for the transformation of streetscape requiring direct involvement of the users in creating a comfortable and satisfying environment for the community. The aim is to embody a good walking culture in Bandar Kota Bharu, Kelantan, Jalan Temenggung. Since the shop houses' income is decreasing due to the low population coming to the city, new modernized buildings are underway to improve the area’s revenues. This is important to raise and encourage community involvement in the process of preserving Jalan Temenggung’s shop houses culture and heritage. The objective of this paper is to evaluate factors that influenced the architecture interventions on walking culture in the study area. The advent of walking culture architectural projects was motivated by the lack of walking activity in the area and the deterrent of revenue against the heritage shop house. The respondents were asked to rate the streetscape according to the efficacy of the current streetscape. The result of defining physical characteristics and evaluating public expectations about the implications of existing urban streetscape design. In addition, to create good governance in urban planning and design, the finding may be useful to many stakeholders, such as shop house owners themselves to conserve and preserve the culture and heritage of the shop houses.