Developing Conceptual frame work for building Sustainable Organisation through Organisational Citizenship Behaviour

Abstract

The study examined the existing literature on Organisational Citizenship Behaviour (OCB) and its associated variables through social network analysis using Gephi. A sample of 22 recent research articles related to OCB and the variables and constructs used in those studies have been selected for network analysis to identify the major influencing variables and to identify possible research gaps to formulate a conceptual model for further research. GEPHI 0.9.2 and NodeXL graph softwares were used for the network analysis to enable easy visualisation of the links between the variables. The result shows that OCB and commitment, OCB and Job satisfaction, OCB and empowerment were most examined however, the most prominent variables altruism, conscientiousness, sportsmanship that form a part of the OCB have not been used.