Memory for stereotype (in)consistent information: The role of in-group identification

Abstract

Effects of identification with one's group on memory of stereotype consistent and inconsistent information about one's group were examined in two studies. In the first study, we focused on supporters of a low status soccer team, and observed that die-hard fans were more likely to remember stereotype-inconsistent results of their team than fair-weather fans. This pattern was replicated in a second study, which was executed among supporters of a high status soccer team. We discuss the implications of these results for the role of motivational factors such as in-group identification in cognitive social psychology. © 2007 The British Psychological Society.