El cuerpo audiovisualizado en la realización del vídeo musical contemporáneo

Abstract

This research work is developed within a interdisciplinary framework among the studies of the body, technology and audiovisual discourses. It focuses on the analysis of the music video as format and genre. In this genre, works on corporeality have traditionally focused on the representation of the human body as an element exposed to the gaze, as an object of visual consumption that is part of a staging, but rarely as an element in the complex framework that make up filmmaking, technology and sound, as part of mainstream products. In this sense, there are, although not common, a series of audiovisual techniques and resources that are put into practice in numerous music videos to compose formulas for music-visual syncrisis. In sum, the article analyzes a corpus of music video through textual analysis, trying to identify the techniques of realization and spatial-temporal representation, which allow the audiovisual presentation of the body presence of the members of the group, with the aim of increasing identification and enjoyment in the spectators: imitation and analogy, audiovisual visualization of musical parameters, texts and games with space are some of these resources of the audio-visualized body in the contemporary music video.