Value-Based Process Model Design

Abstract

Networked service value constellations, consisting of enterprises and customers working together to jointly provide a commercial service, can be analyzed from different modeling perspectives. Two such perspectives are (1) the value perspective and (2) the process perspective. Value models, describing the value perspective, indicate which economically valuable service outcomes are exchanged between the involved actors. However, a value model only shows what of economic value is exchanged, but not how this should be accomplished. Therefore, to understand a service well, an additional process model has to be designed, which shows the actual tasks to be performed by these actors as well as the time order of these tasks. A key problem is then how to construct such a process model, given an earlier designed value model. As the process model should put the value model into operation, there exists a clear relationship between both models. Previous work investigated this problem to a certain extent, but a well integrated and easy to use method is currently lacking. This paper proposes a step-wise method to design a process model for networked value constellations, given an earlier developed value model. The aim of this method is to support practitioners during the design of a process model; as a result, the proposed way of working should be tractable, well teachable, and easy to use, thereby following the same philosophy as with the e 3 value methodology, which is used to model the value perspective of networked value constellations. In addition to the step-wise method itself, the value of this paper lies also in the use of the method to explore services related to intellectual property rights (IPR) clearing.