Creation Nets: Harnessing The Potential Of Open Innovation

Abstract

Open innovation has become the latest management buzzword. We would have to look long and hard to find an executive who does not agree with the basic premise of open innovation that success in coming up with creative new value to offer to the marketplace depends upon connecting effectively with other companies. Executives realize they simply cant do it alone. Virtually all of them now buy into the wisdom of Bill Joys observation that there are always more smart people outside your company than within.