Makassar City Library Service Communication Strategy in Increasing Makassar City Public Interest in Reading

Abstract

. Theprobleminthisresearchismotivatedbythephenomenonregarding the reading interest of the Indonesian people which is still low. Makassar City is in the moderate category, namely 45.31% in 2021. Therefore, in an effort to increase public interest in reading carried out by the Makassar City Library Service, of course a communication strategy is needed in implementing the planned program. The purpose of this study was to determine the communication strategy used by the Makassar City Library Service in implementing programs to increase reading interest. This study uses a qualitative research method with a case study approach. Data collection techniques using observation techniques, interviews, and documentation. The results of this study conclude that the communication strategy used by the Makassar City Library Service is to know the audience/target, com-pose messages, determine methods, and use media. The communication strategy is then applied to library service programs and jacks with mobile libraries, library touch programs, the library card program can be confident, the dongkelor program (online fairy tales from home), and the e-Pustaka program.