Pentingnya Penggunaan Merek Produk Makanan Ringan (Keripik) Bagi Masyarakat

Abstract

The purpose of this PkM activity is to provide information and legal knowledge regarding the importance of brands to the community in Wotay Village, TNS District, Central Maluku Regency as a form of learning or education. The service method used is in the form of legal counseling. The use of brands on the packaging of snack products (chips) to mark the product, as a means of promotion, to show the quality of the product and the origin of the product. Legal counseling on trademarks was delivered by a lecturer in the civil section of the Unpatti Faculty of Law to the Wotay Village community as an effort to provide education on the importance of using brands. In addition, using a mark provides guarantees of legal protection for business actors/mark owners through online trademark registration at the Ministry of Law and Human Rights, Directorate General of Intellectual Property Rights.