Selecting Audio and Visual Stimuli: What Do We Prefer If They Happened Simultaneously?

Abstract

Visual and audio stimuli become increasingly important in human lives as technology advances. To consider how humans receive, process, and react to stimuli, we investigate attention, specifically selective attention. Selective attention describes how humans focus on a particular stimulus in the environment for a certain period. The present study aimed to examine how do individuals make choices between auditory and visual stimuli. Ten participants with the age range from 15 to 22 years participated in this study. They were asked to choose between pairs of visual and auditory stimuli. The reaction time and congruence were recorded. The result showed that, compared to auditory stimuli, participants preferred responding to visual stimuli rather than auditory stimuli. The time it took to answer visual stimuli was longer than auditory stimuli, and the results were consistent. According to the result, we can conclude that individuals were more sensitive to visual stimuli than auditory stimuli.