Implementation of Consumer Protection Act in the Digital Era

Abstract

The development of information and communication technology has changed the global economic landscape, encouraging the emergence of a digital economy. Ecommerce has become the core of transactions, offering convenience and competitive prices. However, this convenience also opens up risks for consumers, especially in terms of consumer rights, product quality, privacy, data security, and dispute resolution. Consumer protection in online transactions in Indonesia is regulated by the Consumer Protection Act and Electronic Information and Transactions Act. These two laws provide sufficient legal protection, covering consumer rights and obligations as well as dispute resolution mechanisms. However, this legal protection is considered inadequate, especially for digital products. The gap between law and practice, lack of consumer knowledge, and weak supervision are challenges. Therefore, strengthening consumer protection mechanisms, especially in the context of international platforms, is crucial to ensure safety and fairness in e-commerce transactions.