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The role of marketing 4.0 elements, customer satisfaction, loyalty intentions, and religious brand preference among Indonesian Muslim woman customers of local modest fashion brands

  • Zain M
  • Astuti R
CRC Press, (2022), 127-131
DOI: 10.1201/9781003295952-33
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Abstract

… the statistical results showed that brand image has a significant influence on the customers’ satisfaction and loyalty intention. Furthermore, the variable brand interaction was also found …

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APA

Zain, M. A., & Astuti, R. D. (2022). The role of marketing 4.0 elements, customer satisfaction, loyalty intentions, and religious brand preference among Indonesian Muslim woman customers of local modest fashion brands. In Contemporary Research on Management and Business (pp. 127–131). CRC Press. https://doi.org/10.1201/9781003295952-33

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