The moral barrier effect: Real and imagined barriers can reduce cheating

Abstract

This research presents a nudge-based approach to promoting honest behavior. Specifically, we introduce the moral barrier hypothesis, which posits that moral violations can be inhibited by the introduction of spatial boundaries, including ones that do not physically impede the act of transgressing. We found that, as compared to a no barrier condition, children cheated significantly less often when a barrier was strategically placed to divide the space where children were seated from a place that was associated with cheating. This effect was seen both when the barrier took a physical form and when it was purely symbolic. However, the mere presence of a barrier did not reduce cheating: if it failed to separate children from a space that was associated with cheating, children cheated as much as when there was no barrier at all. Taken together, these findings support the moral barrier hypothesis and show that even seemingly unremarkable features of children's environments can nudge them to act honestly.