AUDIENCE RECEPTION ANALYSIS OF PUBLIC SERVICE TELEVISION NEWS IN MOROCCO.

Abstract

Television is the main source of information, among other forms, that many audiences rely on to be informed. It has significant effects on its audiences. However, the nature of these effects is not yet fully explored. Viewers were invited, in groups, to watch three television news items. The findings indicate that participants produced diverse interpretations and that males constructed more complex interpretations than females. Moreover, the results revealed that there was a weak correlation between age and television news interpretation. Also, prior knowledge and involvement did not contribute much to explain variances in the dependent variable.