Organizing for the Digital World

  • Cabitza F
  • Batini C
  • Magni M
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Abstract

… based on their specific needs), and flexibility (ie, by adapting easily to market … existing conceptualizations of marketing capabilities connected to the theories of resource-based view and dynamic capabilities, have significantly demonstrated how marketing strongly fosters and …

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APA

Cabitza, F., Batini, C., & Magni, M. (2019). Organizing for the Digital World. (F. Cabitza, C. Batini, & M. Magni, Eds.) (Vol. 28, p. 264). Springer International Publishing. Retrieved from http://www.springer.com/series/11237 https://iris.unica.it/handle/11584/285098%0Ahttps://doi.org/10.1007/978-3-319-90503-7 Library http://link.springer.com/10.1007/978-3-319-90503-7

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