Mass Media as a Source of Agricultural Information: An Overview of Literature

Abstract

This research paper provides a systematic review of published research work by different research scholars regarding the role of communication channels in disseminating agricultural information and the diffusion of agricultural innovations among agriculturists. Findings of review are summarized with the help of reviewing methodology, major findings and implications of earlier published researches. The review depicts that there are significant variations in findings of the relevant researches some certain reasons like geographical, methodological and theoretical perspectives. It is hard to draw any specific conclusion about the role of a different communication channel in the agriculture sector. However, the review has revealed that the different channels of communication have a different role regarding the dissemination of agricultural information and diffusion of innovations amongst farmers.