Cross-Border E-commerce Marketing Development Model based on Big Data

Abstract

With the popularity of cloud computing technology, the emergence of big data highlights its importance. Now big data has been used in the development mode of cross-border e-commerce platform of major Internet enterprises and has strong commercial value. However, there are still a variety of poor qualities goods and after-sales problems, which greatly limit the development of cross-border e-commerce. This paper analyzes the impact of big data technology on cross-border e-commerce marketing, formulates reasonable management strategies and environmental factors conducive to its own development, and analyzes the application of big data technology in the marketing system of a company. Drawing on the success factors of cross-border companies and applying the summarized marketing development model to local cross-border enterprises, it is found that the effect is significantly improved compared with the previous marketing mode, management mode and strategic planning, and enterprises using big data develop in a better direction.