Watching ISIS: How Young Adults Engage with Official English-Language ISIS Videos

Abstract

Research on jihadist online propaganda (JOP) tends to focus on the production, content, and dissemination of jihadist online messages. Correspondingly, the target of JOP—that is, the audience—has thus far attracted little scholarly attention. This article seeks to redress this neglect by focusing on how audiences respond to jihadist online messaging. It presents the findings of an online pilot survey testing audience responses to clips from English-language Islamic State of Iraq and Syria videos. The survey was beset at every stage by ethical, legal, and practical restrictions, and we discuss how these compromised our results and what this means for those attempting to do research in this highly sensitive area.