PROJECT SPONSOR EFFECTIVENESS AND PROJECT SUCCESS

Abstract

The project sponsor’s interactions and relationships with the client, project manager, and other stakeholders impact the project’s performance. This study examines the world of projects inside businesses to determine the correlation between project success and sponsor effectiveness. I employed a quantitative approach that comprised factor and regression analysis to investigate the relationship between project success and the effectiveness of the project sponsor. Two unique characteristics, one for sponsor awareness and another for sponsor dedication, are highly connected with project performance, according to data from 173 replies collected globally. These findings shed light on senior managers’ perceptions of sponsors’ effectiveness inside companies and their role in ensuring project success. It has implications for practitioners to be aware of the many forms and benefits of the project sponsorship position. By establishing sponsorship as a crucial component of project success, the findings help theory development.