An analysis of the unofficial master's degrees specialized in public relations and corporate communication in spain during the academic year 2018-2019

Abstract

The objective of this research is twofold: (1) to identify and compile the unofficial (specific) master's degrees specialized in Communication, Public Relations and Corporate Communication of the Spanish university system during the 2018- 2019 academic year, and (2) identify, compile and analyze the specific masters in Public Relations and Corporate Communication. Through a non-probabilistic sampling by purpose, based on the universe of unofficial master's degrees present on the web search engine of the Ministry of Education, Culture and Sport, all the universities in the Spanish university system were identified and listed and, subsequently, the websites of each and every one of them were analyzed, identifying and listing those that offered unofficial master's degrees specialized in the object of study. After debugging the first sample of 85 specific masters offered by 32 Spanish universities, and by means of content analysis, a total of 42 unofficial masters that met the search requirements during the 2018-2019 academic year were identified. Out of these 42, 12 were directly linked to the function of direction of communication.