STRATEGI MEMBANGUN CITRA SEKOLAH MELALUI PROGRAM EKSTRAKURIKULER (STUDI KASUS SMA AR-ROHMAH MALANG)

Abstract

One aspect that is noticed by parents in choosing an institution that will be the place of his son to draw science is the image of the school. What became the excellence of the school became the parents ' principle to choose the best education for their children. But until now many schools are not too attentive about the image of their school and do not care about the image of the school, so that the school tends to stagnate and there is no development from year to time. Departing from the background, researchers are interested in researching how to build school image strategy through the extra- curricular Program in SMA Ar-Rohmah Malang. SMA is one of the high school who has a brand, one of them in its extracuriccular field.