The usage of social media as an information seeking tool of Halal food products

Abstract

The purpose of this paper is to examine the role of social media as an information seeking tool of halal food products among Muslim. This is a conceptual paper which employed a comprehensive review to investigate strategy used by Muslim family in information seeking of halal food products using social media. This study had revealed that respondents are likely to use social media in search for information regarding halal foods. As expected by the researchers, children tend to be the majority users of social networking sites compared to their parents. It is crucial for each Muslim to seek information about halal foods as there are too much dumping information that lead to confusion among consumers. Other than that, this study proved the usage of social media not only limited to entertainment yet it plays a vital part as an information seeking tools as well.