Exploring the Determinants of Students' Satisfaction and Continuance Intention Using Online Learning in Jordan

Abstract

This research investigates factors affecting online learning satisfaction and continuance intention by Jordan school students. To this end, an integrated model of Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Information System Success (ISS) model has been used. A questionnaire was handed out to students from five Jordanian schools to collect data from 346 students, and the Structural Equation Modeling (SEM) technique was utilized to evaluate the proposed model. The findings indicated that the students' satisfaction is directly influenced by performance expectancy, effort expectancy, facilitating conditions, system quality. Besides, the empirical results showed that the continuance intention is directly influenced by students' satisfaction, performance expectancy, habit, effort expectancy, hedonic motivation, and facilitating conditions. The findings of this study will serve as a valuable resource for educational institutions, decision-makers, developers, and academics looking to enhance online learning systems by identifying the most important factors influencing students' satisfaction and continuance intention.