THE IMPACT OF JUST IN TIME STRATEGY AND PULL CHAIN STRATEGY ON SUPPLY CHAIN PERFORMANCE

Abstract

Businesses used to be able to compete successfully as standalone entities, but in order to get an effective organizational performance, they need to compete as an essential link in a supply chain performance. For supply chain management to be successful, both internal and external integration are required of operational procedures across the supply chain performance. Therefore, just in time and pull chain strategy incorporated to assess the supply chain performance and found as significant to enhance the supply chain performance by meeting customer demands.