Relationship Between Business Sustainability and Management Innovation

Abstract

Because of the large number of companies that enter the market on a daily basis and the new business trends, the business environment is always evolving. Companies must develop a flexible management system to respond to quick changes in order to maintain a competitive advantage in the market. To do so, businesses must constantly produce new ideas and suggest innovative ways to keep up with the market. Hence this work aimed to examined the link between management innovation and company sustainability. A case study was undertaken on a local manufacturing company that faces management innovation and business sustainability issues. The needed data was gathered through a questionnaire that was distributed to the company's employees. To extract the conclusions, the questionnaire results were analyzed using statistical techniques. The findings indicate that management innovation enhances organizational sustainable performance and drives sustainability. The finding is a usefull guide for entrepreneurs and company ploicy makers to necessitates continual management improvement.