Journal ArticleOPEN ACCESS

Business Marketing Concepts and Cases

  • Wright L
  • Wright R
  • Kooli K
Journal of Business & Industrial Marketing (2016) 31(8) 1017-1018
DOI: 10.1108/jbim-10-2016-274
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Abstract

… ; Chapter 7 – Product strategies for business markets; Chapter 8 – Management of new products and innovations for business markets; Chapter 9 – Strategic brand management for …

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Wright, L. T., Wright, R., & Kooli, K. (2016). Business Marketing Concepts and Cases. Journal of Business & Industrial Marketing, 31(8), 1017–1018. https://doi.org/10.1108/jbim-10-2016-274

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