Causal Loop Diagram (CLD) As an Instrument for Strategic Planning Process: American University of Nigeria, Yola

Abstract

American University of Nigeria, was established in 2005 and has emerged as Nigeria's most preferred university. The university offers an American-style education modeled after the curriculum of American universities with corresponding approaches to teaching and assessing students. The main objective of this study is to take a critical look at the possible ways that the university can strategically adopt to attract this huge number of high school graduates using the Casual Loop Diagram (CLD) for identifying, managing and utilizing Critical Performance Indicators in tackling existing problems through coordinated partnership and collaboration towards appropriate policy recommendations. The results indicated that a large percentage believes that the university has a very good prospect of achieving its set goals as a development university if the standards and institutional characteristics can be sustained and improved upon. To better understand the KPI in relation to the results, the CLD was used to analysis the relationships between the results the KPI. This would assist in better approach in the recruitment process.