A brand construction strategy of digital cultural and creative empowerment in local cultural industries

Abstract

The study introduces digital technology into local industry development, thus building a brand model and creating cultural experimental value to build cross-border brand equity and reduce time expense for design and marketing. The concept of brand model intends to promote in the form of value-added benefits and international business opportunities into industries. Subsequently, the upgrading and transformation of the traditional industry is promoted, driving industry value, the cultural tourism industry, and local brand development. The study is expected to assist local industries in determining their advantages, integrating local stories into brand marketing, and seeking potential opportunities to create brand value through digital marketing. This way, the local industry can be integrated into a sustainable industry chain or settlement. A typical local economy should also be encouraged to grow sustainably so that the local brand can be introduced to the international market and the local industry scale can be expanded.