Application and Analysis of Price Discrimination in China’s E-commerce based on Big Data Analysis

Abstract

Taking China's e-commerce industry as the background, this paper provides new insights into price discrimination with Chinese characteristics based on big data analysis and its application. China's e-commerce industry is in a leading position in the world and its development is extremely mature. Big data is the key technology to support industrial development. Based on this background, the concept of price discrimination combined with big data applications also has new practical applications. This paper uses induction and investigation methods to explain big data discriminatory pricing. Finally, this paper draws a conclusion that price discrimination based on big data technology is beneficial to the market and consumers.