Culture and Creativity Management: Milan as a Global Capital for Value Creation

Abstract

The topic of creativity and culture in relation to urban value creation and global competitiveness becomes all the more relevant when it allows us to understand the development or the enhancement of cultural and creative industries clusters alongside with the subsequent new geographies shaping cities. In an enclosed area such as a city, the cultural and creative potential is closely related to the scale of innovation and knowledge, let alone to the kind of tourism or cultural occasions that the city provides. This article identifies specific cultural and creative sectors that are concentrated and coexist in the city of Milan. This article suggests that these markets may mutually enhance their paths of value creation whilst positively impacting on the city's tourist image. In this way, Milan will have the opportunity to become a global capital of culture and creativity.