Analisis penerimaan retribusi dan strategi pengembangan objek wisata Taman Anggrek Sri Soedewi Provinsi Jambi

Abstract

study aims to analyze retribution  income of Taman Anggrek Sri Soedewi object and expected to produce a possible strategy that can be applied to increase the amount of retribution income in the tourism department of Anggrek Sri Soedewi Garden object in Jambi Province. In this research,  used are is primary and secondary of data. This study usds data from the financial statements of tourism  within 4 years from 2014 to 2018. The data were collected by questionnaire, observation, interview conducted to 21 respondents comprising of  head division, and managements of  tourism object, as well as visitors was selected by accidental sampling method. In SWOT matrix analysis, results obtained six alternative strategies,  namely : (1) enhancement cooperation, (2) improving development program, (3) improving facilities and infrastructure, (4) allocation of human resources, (5) increasing a flower collection, and (6) increased promotion.