Architectural animation and cinematic interpretation

Abstract

Cinemas have always communicated beyond space and time. However, the illusion of being in a synthetic environment in cinema seldom exists in an architectural animation. The same digital animation technology may have been used, but the method of engaging the viewers and capturing their interest in cinemas, distinguish them from architectural animations. The focus of this paper is to examine the essential elements in cinematography such as mies-en-scene, collage, and entourage which can effectively transform one animation style to another. Depending on the storytelling and use of cinematographic elements, the built environment can bring the sense of immersion that is, the thread of emotional connection between the audience and the animation. The topic explores ways to permit the viewer's immersion in the presented environment for architectural animation. Transforming the style of the animation allows us to experiment with different ways of capturing audience attention, translating design concepts and articulating information rather than being another form of transcription only in motion. In this paper, the attempt is to bring the reflex of an architectural project in animation by introducing the cinematic depth rather than being a narrative knowledge transfer.