Understanding Moderators' Conflict and Conflict Management Strategies with Streamers in Live Streaming Communities

Abstract

As each micro community centered around the streamer attempts to set its own guidelines in live streaming communities, it is common for volunteer moderators (mods) and the streamer to disagree on how to handle various situations. In this study, we conducted an online survey (N=240) with live streaming mods to explore their commitment to the streamer to grow the micro community and the different styles in which they handle conflicts with the streamer. We found that 1) mods apply more active and cooperative styles than passive and assertive styles to manage conflicts, but they might be forced to do so, and 2) mods with strong commitments to the streamer would like to apply styles showing either high concerns for the streamer or low concerns for themselves. We reflect on how these results can affect micro community development and recommend designs to mitigate conflict and strengthen commitment.