PRE-INVESTMENT PERCEPTION OF INVESTORS’ TOWARDS SECURITY MARKET IN INDIAN CONTEXT

Abstract

Purpose: The security market comprises the buy and sell of the securities based on the demand. The security markets instruments comprise debt, equity, hybrid securities, and derivatives. Theoretical framework:The investors perceive the adoption of the security market as necessary to examine the pre-investment in the security market. Design/methodology/approach: With the implementation and incorporation of security features, the performance of the security market is improved. Research, Practical & Social implications:The analysis is based on the Indian security market scenario through data collection from 300 respondents. The data were collected through primary data collection in quantitative and qualitative approaches. Findings:The examination is based on the evaluation of the framed hypothesis based on the demographic profile of the investors in the security market. Originality/value: The findings concluded that the risk associated with the security investments was subjected to security risk.