Analisis Niat Pembelian Ulang E-Comerce Mobile dengan Pendekatan Technology Acceptance Model (TAM)

Abstract

Perceived usefulness is defined as being the degree to which a person believes that the use of a system will improve his performance. Perceived ease of use refers to the degree to which a person believes that the use of a system will be effortless. Several factorial analyses demonstrated that perceived usefulness and perceived ease of use can be considered as two different dimensions (Hauser et Shugan, 1980 ; Larcker et Lessig, 1980 ; Swanson, 1987).