Social Media and its Impact on Consumers Behavior

Abstract

One of the most well-liked and often used mediums of communication nowadays is social media. Nowadays, social media is used by people all over the world to communicate with one another. Social media has been used by people in recent years to talk about their experiences. Experiences with a product or service are included here as well. Platform or service. Every day, thousands of people read these product reviews that social media users write, and they have started to have an impact on how people buy things. After discovering the benefits of this platform, businesses have begun to use it to market their goods and services. Today, a wide range of audiences are attracted by social media, which is utilised to sell goods and services in an efficient manner.