Factors affecting supply chain integration and customer satisfaction

Abstract

The objective of this paper is to investigate the influence of supply chain integration (SCI) on customer satisfaction in the potash supply chain in Jordan. 320 samples are collected after completing the sample checking process. The research study uses partial least squares for processing of data. Study outcomes show a connection among the integration of supply chain and customer satisfaction. In addition, the study shows that enterprise resource planning (ERP) system, business strategy, and suppliers have impacts on the integration of supply chain and customer satisfaction.