EVALUATION OF CUSTOMER SERVICE QUALITY AND SECURITY IN RETAIL NETWORK

Abstract

One of main purposes of every enterprise is to satisfy the buyer, therefore customer service is perceived as the capability or the ability of satisfying customers expectations and requirements. The present article was devoted to the issue of the quality assessment of customer service assuring the data security on the basis of pharmacies network case study of. The survey was based on prepared questionnaire forms analyzing the quality of the customer service on the basis of three areas. Results of the survey indicate that modern IT tools are very helpful, because they can provide data for analysis of numerous distribution individuals in the context of the quality of customer service in a very fast way.