THE IMPACT OF SERVICE QUALITY AND SERVICE TRANSPARENCY ON CUSTOMER SATISFACTION

Abstract

High-quality services that satisfy customers improve a company's capacity to compete in the market. It is crucial for the business professionals to encourage the practices that can enhance service quality and service transparency. High service quality and transparency can be attained by identifying service concerns and developing strategies for service performances, and customer satisfaction. To create and investigate a conceptual model and to study the factors with a systematic review, this research area is being provided.