Journal ArticleOPEN ACCESS

The Relationship between Sustainability Orientation and New Product Development in SMEs

  • A. Hassan A
  • M. Elsetouhi A
  • E. Elshourbagi M
المجلة المصرية للدراسات التجارية (2020) 44(2) 130-155
DOI: 10.21608/alat.2020.257223
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Abstract

… Proactively addressing social and environmental issues needs an organization to adopt a system-thinking approach and to improve the involvement of employees and multi-functional …

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APA

A. Hassan, A. A.-A., M. Elsetouhi, A., & E. Elshourbagi, M. (2020). The Relationship between Sustainability Orientation and New Product Development in SMEs. المجلة المصرية للدراسات التجارية, 44(2), 130–155. https://doi.org/10.21608/alat.2020.257223

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