Incorporating a Topic Model into a Hypergraph Neural Network for Searching-Scenario Oriented Recommendations

Abstract

The personalized recommendation system is a useful tool adopted by e-retailers to help consumers to find items in line with their preferences. Existing methods focus on learning user preferences from a user-item matrix or online reviews after purchasing, and they ignore the interactive features in the process of users’ learning about product information through search queries before they make a purchase. To this end, this study develops a topic augmented hypergraph neural network framework to predict the user’s purchase intention by connecting the latent topics embedded in a consumer’s online queries to their click, purchase, and online review behavior, which aims at mining the connection information existing in the interaction graph domain. Meanwhile, in order to reduce the influence of text noise words by fusing topic information, we integrate the topic distribution and convolutional embedding to better represent each user and item, which can make up for the lack of topic information in traditional convolutional neural networks. Extensive empirical evaluations on real-world datasets demonstrate that the proposed framework improves the novelty of recommendation items as well as accuracy. From a managerial perspective, recommending diversified and novel items to consumers may increase the users’ satisfaction, which is conducive to the sustainable development of e-commerce enterprises.