E-shopping buying behavior of engineering students’ (With special reference to Vijayawada)

Abstract

E-shopping has drastically changed the ritual way of doing business. E-shopping has become new category of retail Shopping. E-shopping strengthening their sale bases financial resources by mounting their own e-product and service to ensemble changing needs of the engineering students. The prime objective of this research is to examine buying behavior of engineering students, Vijayawada towards E-Shopping and to examine the influence of demographical factors like age, gender, income of engineering students while doing with E-Shopping. Materials and methods: A study was conducted at select engineering colleges at Vijayawada of Andhra Pradesh. A-structured questionnaire was used to interview 100 engineering students. The data collected was analyzed using Microsoft Excel software and using SPSS. Results: As per the srudy42% of the respondents felt cheap quality of product is the problem, 24% feel that product damage as problem, 22% regard delay in delivery as the problem and 12% regard that non-delivery is the problem. It is interpreted that 28%of the respondents felt very good experience through e-shopping, 48% feel good, 21% felt average and 3% feel poor experience through e-shopping.