Skip to main content
Book ChapterOPEN ACCESS

Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse

  • Buhalis D
  • Karatay N
Springer International Publishing, (2022), 16-27
DOI: 10.1007/978-3-030-94751-4_2
N/ACitations
Citations of this article
291Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

Generation Z is transforming tourism by demanding the cocreation of transformative experiences. Cultural heritage professionals must comprehend the needs and desires of the Gen Z to support the cocreation of transformative experiences. This study analysed the role of...

Cite

CITATION STYLE

APA

Buhalis, D., & Karatay, N. (2022). Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse. In Information and Communication Technologies in Tourism 2022 (pp. 16–27). Springer International Publishing. https://doi.org/10.1007/978-3-030-94751-4_2

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free