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PROCESS

Nova Science Publishers, Inc., (2020), 39-53
DOI: 10.3138/ctr.97.011
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Abstract

This chapter deals with the concept of the service delivery process; distinguishes key elements of the service system, features and main types of services. Moreover, methods to design a visualisation of the service/product provisioning process are highlighted: Service Blueprint structure and service map. Theoretical material is introduced by various examples.

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APA

Vitkauskaitė, I. (2020). PROCESS. In Art Marketing (pp. 39–53). Nova Science Publishers, Inc. https://doi.org/10.3138/ctr.97.011

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