Sustainable Competitive Advantage Analysis and Recommendations for Dell Company to Achieve Success

Abstract

After Michael Dell’s (CEO of Dell Company) resign announcement is released in 2014, the privatization negotiation of Dell, in which Michael Dell plays pivotal role is facing substantial pressure. In response to this potentially alarming development, Dell takes immediate action and an analysis of external computer industry environment as well as internal capabilities has been undertaken (Dell Annual Report, 2014). This paper is aimed at making sustainable competitive advantage analysis and providing recommendations for Dell company to achieve success. Firstly, this paper talks about the external and internal analysis of Dell Company. Secondly, SWOT analysis of Dell is provided. Thirdly, economic value-added analysis is also conducted. Finally, in order to help Dell to overcome its dilemma and achieve success, nine specific recommendations are put forward.