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The Art and Science of Interpreting Market Research Evidence

  • Haig M
Interactive Marketing (2005) 6(4) 388-390
DOI: 10.1057/palgrave.im.4340308
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Abstract

The article reviews the book "The Art and Science of Interpreting Market Research Evidence," by D. V. L. Smith and J. H. Fletcher.

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APA

Haig, M. (2005). The Art and Science of Interpreting Market Research Evidence. Interactive Marketing, 6(4), 388–390. https://doi.org/10.1057/palgrave.im.4340308

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